Marketing Strategy & Implementation (cont.)

Marketing Plan

Product Portfolio Rationalization

Key Messages

Marketing Delivery vehicles

Delivery Channels

Pricing

Marketing Calendar(s) per product per market segment—and many other issues including, of course


What are the Performance Measurements that will track the most critical components of your strategy to success? (Dashboard reporting)

Then EMA helps configure and execute the implementation to the plans and objectives.

What are the Performance Measurements that will track the most critical components of your strategy to success? (Dashboard reporting)

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