Corporate Strategy & Implementation (cont.)

What business are you in? Why?

What is the appropriate Corporate Structure for this business?

What is your Exit Strategy/Management Transition/Liquidity Event, if any? When?

What is your Mission Statement?

* What are your Corporate Values?

What are your Core Competencies?

Who are your Competitors?

What are your true Competitive Differentiators?

What do your customers say are the reasons they buy from you? (Crucial Market Research is done by EMA)

Given the timing of this event how should you run your business to maximize shareholder value?

How should you distribute your product or service?

What are the corporate resources, limitations, or additional assets available and how should they be allocated?

What are the Performance Measurements that will track the most critical components of your strategy to success? (Dashboard reporting)

From the answers to these questions and their natural secondary queries come the two key dimensions of implementation: Marketing and Sales.

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